Corporate identity for METAK

Overview

METAK is a well-established Azerbaijani brand with a strong market presence and a long-standing reputation in the local and international markets. As the company and its product portfolio continued to grow, there was a need to establish a more consistent and recognizable visual identity that could effectively represent the brand across different communication channels.

We standardized and refined the METAK logo, developed a comprehensive corporate identity, and created a detailed brand book defining the key principles of the brand's visual communication. The project established consistent guidelines for logo usage, typography, color palette, graphic elements, and other brand identity components, creating a unified visual language for both digital and offline communications.